It can be used to make a code so that vertically touching letters substitute, mutually, for one another, such as coding GROVEL as BQEWOH. The phrase PUBLICSERVANT was the key used in this encoding.
Below are the plain text and encoded text of a silly 3-word phrase, encoded using the same type of scheme, but using a different 13-letter phrase with no repeated letters rather than PUBLICSERVANT.
JOYFUL NUDIST BAKERY
CFMOKH PKIDZQ WXUVGM
What was the 13-letter phrase that formed the key to this encoding?
From Mensa Puzzle Calendar 2018 by Fraser Simpson, Workman Publishing, New York. Puzzle for June 12.