Substitute each of the small letters by a different digit from 0 to 9 to satisfy this set of alphametic relationships. None of the numbers can contain any leading zero.
(elvis)*a + presley + 1935 + 1977 + p = ppppppp, and:
play is divisible by 17
Just out of curiosity, what is the significance of play and 17, other than to rule out the other two possible solutions? Was that his age when he recorded his first hit single?