There are 65 characters grouped in fives.
The title has a length of 13 characters.
Place each group as a column beneath each letter of the titular keyword.
ABBAONTHELEAN
774!4!9698432
7444496964325
4676468648325
6764366483255
749969886255?
Read the numbers from the grid from left to right on the rising diagonal to get:
777444664!777444664!94499936666689996668844448883363322222555555?
With spacings the numbers correspond to the SMS codes of letters of the alphabet;
it is not possible here to demarcate when two or more letters using the same numeral follow each other, hence the need for guesswork.
R I N G ! R I N G ! W H Y D O N T Y O U
777 444 66 4 ! 777 444 66 4 ! 9 44 999 3 666 66 8 999 666 88
G I V E M E A C A L L ?
4 444 888 33 6 33 2 222 2 555 555 ?
"Ring! Ring! Why don't you give me a call?" - a catchy chorus line from the ABBA group's song incorporated in "Mama Mia".
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