036607 to 1061309:

..."You really w1 on w2 wick!
You are such a w4, you can't do anything right.
On the menu blackboard you've misspelled the name of a Greek-American sandwich writing w3 (there should be an Y instead of an I).
You don't know how to prepare a simple w5 (an okra soup).
I wonder whether you remember your own name..."

Given:
- w1 * w2 = w5
- w3 & w4 are the partial products
- 4 out of the 5 bold-typed words begin with the same letter
- In the alphametic equation distinct letters represent distinct digits,
however both B and E represent the same digit.
- The digit 2 does not appear in the multiplication process.

Determine:
The name of the Boss and the name of the Helper.