036607 to 1061309:

..."You really w1 on w2 wick!
You are such a w4, you can't do anything right.
On the menu blackboard you've misspelled the name of a Greek-American sandwich writing w3 (there should be an Y instead of an I).
You don't know how to prepare a simple w5 (an okra soup).
I wonder whether you remember your own name..."

Given:
- w1 * w2 = w5
- w3 & w4 are the partial products
- 4 out of the 5 bold-typed words begin with the same letter
- In the alphametic equation distinct letters represent distinct digits,
however both B and E represent the same digit.
- The digit 2 does not appear in the multiplication process.

Determine:
The name of the Boss and the name of the Helper.

(In reply to re(2): ...the finish.............KUDOS by Dej Mar)

At the queue level I'd noted much as you, Dej Mar.

I had arrived at  w4 = GOOSE having earlier dismissed GOOB (which was a common expression that kids around the schools at which I worked used frequently).  My early dismissal was due to the way that I used partial products.  I did get the solution as arrived.

What did confront me was the specific jargon. I do admit to having to go to a search engine  for meanings.  I think that was why I accepted the D4.  Maybe a note to advise on jargon could have helped but then there were embedded notes to suggest that anyway.
-------------------------------------------------------------
Having just recalled the above comments, I just browsed the recent posts. In one spate of realisation there really was another clue to follow - "London" -- doesn't specify suburb, but we are really told an expected dialect/lingo and what we might seek regarding food items.  The GOOB, a slang term which I've noted as heard (Dej Mar by other means) may have been the hardest to derive.

Edited on April 21, 2013, 6:04 am

Posted by brianjn on 2013-04-20 23:57:56